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| 019 |
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|a 1086451149
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|a 9781136668746
|q (electronic bk.)
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|a 1136668748
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|z (OCoLC)1086451149
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4 |
|a HF5823
|b .R78 2013eb
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| 072 |
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7 |
|a BUS
|x 002000
|2 bisacsh
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| 049 |
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|a HCDD
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| 100 |
1 |
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|a Russell, Thomas.
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| 245 |
1 |
0 |
|a Commercial advertising :
|b six lectures at the London school of economics and political science (University of London) /
|c Thomas Russell.
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| 260 |
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|a London ;
|a New York :
|b Routledge,
|c 2013.
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| 300 |
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|a 1 online resource
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Studies in economics and political science ;
|v no. 58
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| 490 |
1 |
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|a Routledge Library Editions: Advertising ;
|v Volume 7
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| 500 |
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|a Includes index.
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| 500 |
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|a "First published in 1919"--Title page verso.
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|a Online resource; title from title page (ebrary, viewed July 17, 2013).
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|a Lecture 1. The economic justification of advertising -- lecture 2. Advertising : its functions and policy -- lecture 3. Copy-writing and the practical psychology of advertising -- lecture 4. The hall-mark of commerce : trade marks and retail advertising -- lecture 5. The three main modes of advertising -- lecture 6. Part I : mail-order advertising ; Part II : advertising as a career.
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| 504 |
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|a Includes bibliographical references and index.
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| 520 |
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|a The lectures forming the main part of this volume present a statement of practical principles. It illustrates, with examples described from actual practice, the theories propounded.
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| 520 |
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|b The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919. The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.
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| 650 |
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0 |
|a Advertising.
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| 650 |
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7 |
|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
|2 bisacsh
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| 650 |
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7 |
|a Advertising
|2 fast
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| 758 |
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|i has work:
|a Commercial advertising (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGq8yhMpHhDByCG9KwVbJP
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
1 |
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|z 9780415817950
|z 9780415637497
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| 830 |
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0 |
|a Routledge Library Editions.
|p Advertising ;
|v v. 7.
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| 830 |
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0 |
|a Studies in economics and political science ;
|v no. 58.
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=1244885
|y Click for online access
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| 903 |
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|a EBC-AC
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| 994 |
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|a 92
|b HCD
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