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1 |
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|a Yohn, Denise Lee,
|d 1967-
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| 245 |
1 |
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|a What great brands do :
|b the seven brand-building principles that separate the best from the rest /
|c Denise Lee Yohn.
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| 264 |
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1 |
|a San Francisco, CA :
|b Jossey-Bass, A Wiley Brand,
|c [2014]
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|a 1 online resource
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business.
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|a Print version record and CIP data provided by publisher.
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|a It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.
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| 650 |
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|a Branding (Marketing)
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| 650 |
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|a Brand name products.
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| 650 |
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7 |
|a branding.
|2 aat
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|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
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| 650 |
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|a BUSINESS & ECONOMICS
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| 650 |
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|a Brand name products
|2 fast
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| 650 |
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7 |
|a Branding (Marketing)
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| 758 |
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|i has work:
|a What great brands do (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCG9MTJXBDhxVMgxk4yQDv3
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
8 |
|i Print version:
|a Yohn, Denise Lee, 1967-
|t What great brands do.
|d San Francisco : Jossey-Bass, A Wiley Brand, [2014]
|z 9781118611258
|w (DLC) 2013032239
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=1568425
|y Click for online access
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