Service quality measurement : issues and perspectives

Service quality measurement : issues and perspectives / L.L.R. Rodrigues [and others].

Hauptbeschreibung This book is very useful for it is not just 'descriptive' in its nature, but 'prescriptive', too. It is descriptive in the sense that it describes the process of developing or using a metric in a problem situation, and prescriptive as it clearly prescribes how a...

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Bibliographic Details
Other Authors: Rodrigues, L. L. R.
Format: eBook
Language:English
Published: Hamburg : Anchor Academic Pub., 2013.
Subjects:
Consumer satisfaction > Evaluation.
Customer services > Evaluation.
Service industries > Quality control.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer satisfaction > Evaluation
Customer services > Evaluation
Service industries > Quality control
Online Access:Click for online access

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