Signs of the Signs : the Literary Lights of Incandescence and Neon.

This book is a study of the electric sign in American literature and culture. Although this book is mainly about bulb and neon signs, it also deals with non-electric signs and related phenomena, such as movie sets. A central strategy of the author is to treat the architectural sign as semiotic and t...

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Bibliographic Details
Main Author: Brevda, William
Corporate Author: Bucknell University Press
Format: eBook
Language:English
Published: Lanham : Bucknell University Press, 2011.
Subjects:
Online Access:Click for online access

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100 1 |a Brevda, William. 
245 1 0 |a Signs of the Signs :  |b the Literary Lights of Incandescence and Neon. 
260 |a Lanham :  |b Bucknell University Press,  |c 2011. 
300 |a 1 online resource (435 pages) 
336 |a text  |b txt  |2 rdacontent 
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505 0 |a SIGNS OF THE SIGNS; Contents; Preface; Acknowledgments; Prologue The Sign of Ishmael; 1 Everything Possible Nothing Real: Electric Signs of America, 1890-1925; 2 Signlight and Moonlight in The Great Gatsby; 3 How Do I Get to Broadway? Reading Dos Passos's Manhattan Transfer Sign; 4 Neon Light in August: Faulkner's Quarrel with Modernity; 5 Broadway by Night by Hollywood: Fitzgerald Revisited; 6 Search for the Originary Sign of Noir: Poe's ""The Man of the Crowd""; 7 The Double Nihilation of the Neon: Raymond Chandler's Los Angeles. 
505 8 |a 8 Neon Lights Around Everything: West's ""West, "" Hitler's ""Empire, "" Postmodernism's ""Reality""9 Under the Neon Rainbow: Nelson Algren's Chicago; 10 Sad Paradise: Signs of Beat America; 11 Redbrick and Neon: Kerouac's Legend of Duluoz; Epilogue; Notes; Bibliography; Index; About the Author. 
520 |a This book is a study of the electric sign in American literature and culture. Although this book is mainly about bulb and neon signs, it also deals with non-electric signs and related phenomena, such as movie sets. A central strategy of the author is to treat the architectural sign as semiotic and the semiotic sign as architectural. This technique serves a central thesis that the architectural sign, particularly the electric sign, made people more conscious of the 'sign' in the semiotic senses of the word. In fiction, poetry and commentary, the electric SIGN became a 'sign' of manifold meaning. 
588 0 |a Print version record. 
504 |a Includes bibliographical references and index. 
546 |a English. 
650 0 |a American literature  |y 20th century  |x History and criticism. 
650 0 |a Electric signs in literature. 
650 0 |a Neon signs in literature. 
650 0 |a Symbolism in literature. 
650 0 |a Semiotics and literature  |z United States. 
650 7 |a LITERARY CRITICISM  |x American  |x General.  |2 bisacsh 
650 7 |a American literature  |2 fast 
650 7 |a Electric signs in literature  |2 fast 
650 7 |a Neon signs in literature  |2 fast 
650 7 |a Semiotics and literature  |2 fast 
650 7 |a Symbolism in literature  |2 fast 
651 7 |a United States  |2 fast  |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq 
648 7 |a 1900-1999  |2 fast 
655 7 |a Criticism, interpretation, etc.  |2 fast 
710 2 |a Bucknell University Press. 
758 |i has work:  |a Signs of the signs (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGgvy4YQC4KJTvmgBfmgXd  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Brevda, William.  |t Signs of the Signs : The Literary Lights of Incandescence and Neon.  |d Lanham : Bucknell University Press, ©2011  |z 9781611480429 
856 4 0 |u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=1365259  |y Click for online access 
903 |a EBC-AC 
994 |a 92  |b HCD