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00000cam a2200000 i 4500 |
| 001 |
ocn858282373 |
| 003 |
OCoLC |
| 005 |
20240909213021.0 |
| 006 |
m o d |
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|a (OCoLC)858282373
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| 037 |
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|a 516603
|b MIL
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| 050 |
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4 |
|a HF5415.1255
|b .A76 2013eb
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| 072 |
|
7 |
|a POL
|x 017000
|2 bisacsh
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| 049 |
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|a HCDD
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| 100 |
1 |
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|a Aronczyk, Melissa,
|e author.
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| 245 |
1 |
0 |
|a Branding the nation :
|b the global business of national identity /
|c by Melissa Aronczyk.
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| 264 |
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1 |
|a New York :
|b Oxford University Press,
|c 2013.
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| 264 |
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4 |
|c ©2013
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| 300 |
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|a 1 online resource (xvi, 226 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index.
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| 588 |
0 |
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|a Print version record.
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| 520 |
8 |
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|a What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity.
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| 546 |
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|a English.
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| 650 |
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0 |
|a Branding (Marketing)
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| 650 |
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0 |
|a International relations.
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| 650 |
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0 |
|a Mass media and international relations.
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| 650 |
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0 |
|a National characteristics
|x Political aspects.
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| 650 |
|
7 |
|a branding.
|2 aat
|
| 650 |
|
7 |
|a international relations.
|2 aat
|
| 650 |
|
7 |
|a POLITICAL SCIENCE
|x Public Affairs & Administration.
|2 bisacsh
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| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
|
| 650 |
|
7 |
|a International relations
|2 fast
|
| 650 |
|
7 |
|a Mass media and international relations
|2 fast
|
| 650 |
|
7 |
|a National characteristics
|x Political aspects
|2 fast
|
| 758 |
|
|
|i has work:
|a Branding the nation (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFyVywWDfjyy9ggbX3kDpX
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Aronczyk, Melissa.
|t Branding the nation
|z 9780199752164
|w (DLC) 2013004224
|w (OCoLC)828193672
|
| 856 |
4 |
0 |
|u https://holycross.idm.oclc.org/login?auth=cas&url=https://academic.oup.com/book/27225
|y Click for online access
|
| 903 |
|
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|a OUP-SOEBA
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| 994 |
|
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|a 92
|b HCD
|