Design thinking for strategic innovation : what they can't teach you at business or design school / Idris Mootee.

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framewor...

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Bibliographic Details
Main Author: Mootee, Idris, 1958-
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons Inc, 2013.
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Online Access:Click for online access
Description
Summary:A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work.
Physical Description:1 online resource (xi, 210 pages) : illustrations
ISBN:9781118748855
1118748859
1299804888
9781299804883
9781118748688
1118748689
Source of Description, Etc. Note:Print version record.