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|a Design thinking for strategic innovation :
|b what they can't teach you at business or design school /
|c Idris Mootee.
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|a Hoboken, N.J. :
|b John Wiley & Sons Inc,
|c 2013.
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|a 1 online resource (xi, 210 pages) :
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|a There's no more business as usual -- What is design thinking, really? -- Applied design thinking in business and strategy -- Introducing the design thinking MBA -- Hiring design thinkers is not enough; we need to create design thinking companies.
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|a Print version record.
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|a A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work.
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|a Creative ability in business.
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|i has work:
|a Design thinking for strategic innovation (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFVCkGYmgWcDWk7CprrkKq
|4 https://id.oclc.org/worldcat/ontology/hasWork
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|i Print version: Mootee, Idris.
|t Design thinking for strategic innovation.
|d Hoboken, N.J. : John Wiley & Sons Inc, ©2013
|z 1118620127
|w (OCoLC)828139428
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|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=1358566
|y Click for online access
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