Design thinking for strategic innovation : what they can't teach you at business or design school

Design thinking for strategic innovation : what they can't teach you at business or design school / Idris Mootee.

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framewor...

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Bibliographic Details
Main Author: Mootee, Idris, 1958-
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons Inc, 2013.
Subjects:
Creative ability in business.
Creative thinking.
Organizational change.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Creative ability in business
Creative thinking
Organizational change
Online Access:Click for online access
Table of Contents:
  • There's no more business as usual
  • What is design thinking, really?
  • Applied design thinking in business and strategy
  • Introducing the design thinking MBA
  • Hiring design thinkers is not enough; we need to create design thinking companies.

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