The Myths of Creativity : the Truth About How Innovative Companies and People Generate Great Ideas.

The Myths of Creativity : the Truth About How Innovative Companies and People Generate Great Ideas.

How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must dev...

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Bibliographic Details
Main Author: Burkus, David
Format: eBook
Language:English
Published: Hoboken : Wiley, 2013.
Subjects:
Creative ability in business.
Creative thinking.
New products.
Technological innovations.
Creative ability in business
Creative thinking
New products
Technological innovations
Online Access:Click for online access
Table of Contents:
  • Cover; Title page; Copyright page; Dedication; 1: The Creative Mythology; 2: The Eureka Myth; 3: The Breed Myth; 4: The Originality Myth; 5: The Expert Myth; 6: The Incentive Myth; 7: The Lone Creator Myth; 8: The Brainstorming Myth; 9: The Cohesive Myth; 10: The Constraints Myth; 11: The Mousetrap Myth; Acknowledgments; About the Author; Index.

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