Web analytics strategies for information professionals : a LITA guide / Tabatha Farney and Nina McHale.

The authors address the distinctive needs of libraries' educational mission with advice on how to use web analytics in a library setting.

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Bibliographic Details
Main Authors: Farney, Tabatha (Author), McHale, Nina (Author)
Corporate Author: Library and Information Technology Association (U.S.)
Format: eBook
Language:English
Published: Chicago : ALA TechSource, an imprint of the American Library Association, 2013.
Series:LITA guides.
Subjects:
Online Access:Click for online access

MARC

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100 1 |a Farney, Tabatha,  |e author. 
245 1 0 |a Web analytics strategies for information professionals :  |b a LITA guide /  |c Tabatha Farney and Nina McHale. 
264 1 |a Chicago :  |b ALA TechSource, an imprint of the American Library Association,  |c 2013. 
300 |a 1 online resource (x, 224 pages) :  |b illustrations 
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337 |a computer  |b c  |2 rdamedia 
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490 1 |a Lita guide 
504 |a Includes bibliographical references and index. 
505 0 |a Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms and concepts -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources. 
588 0 |a Print version record. 
520 |a The authors address the distinctive needs of libraries' educational mission with advice on how to use web analytics in a library setting. 
650 0 |a Library Web sites  |x Management. 
650 0 |a Library Web sites  |x Statistical methods. 
650 0 |a Web usage mining. 
650 0 |a Library statistics. 
650 7 |a LANGUAGE ARTS & DISCIPLINES  |x Library & Information Science  |x General.  |2 bisacsh 
650 7 |a Library statistics  |2 fast 
650 7 |a Web usage mining  |2 fast 
700 1 |a McHale, Nina,  |e author. 
710 2 |a Library and Information Technology Association (U.S.) 
758 |i has work:  |a Web analytics strategies for information professionals (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGB4M4HykbP7hBmKqxhx9P  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Farney, Tabatha.  |t Web analytics strategies for information professionals  |z 9781555708979  |w (DLC) 2012044515  |w (OCoLC)823014044 
830 0 |a LITA guides. 
856 4 0 |u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=1492912  |y Click for online access 
903 |a EBC-AC 
994 |a 92  |b HCD