Fashion, Media, Promotion : the New Black Magic.

Fashion, Media, Promotion : the New Black Magic.

In Fashion, Media, Promotion: the new black magic Fashion is linked to its communication networks - involving the reader in the process of selling Fashion in the global marketplace. Fashion's ingenuity in adapting to new means of promotion for digital and print media, websites, advertising, cin...

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Bibliographic Details
Main Author: Sheridan, Jayne
Format: eBook
Language:English
Published: Hoboken : Wiley, 2013.
Subjects:
Advertising > Fashion.
Clothing trade.
Fashion design.
Fashion designers.
fashion designers.
Advertising > Fashion
Clothing trade
Fashion design
Fashion designers
Online Access:Click for online access
Table of Contents:
  • Cover; Title Page; Copyright Page; CONTENTS; ACKNOWLEDGEMENTS; DEDICATION; INTRODUCTION Fashion, Media, Promotion: the new black magic; CHAPTER ONE Scarlett O'Hara and the post-bellum New Look; CHAPTER TWO Audrey Hepburn and breakfast at Givenchy's; CHAPTER THREE Vivienne Westwood and Anglomania at the Met; CHAPTER FOUR Mary Quant and the JCPenney blockbuster; CHAPTER FIVE Paul Smith and the global shopping game; CONCLUSION Roland Barthes and the compassionate professionals; BIBLIOGRAPHY; INDEX.

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