The Sustainable MBA : a Business Guide to Sustainability.

Whether you are an employee, a manager, an entrepreneur or a CEO, The Sustainable MBA Second Edition provides the knowledge and tools to help you 'green' your job and organization, to turn sustainability talk into action for the benefit of your bottom line and society as a whole. Based on...

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Bibliographic Details
Main Author: Weybrecht, Giselle
Format: eBook
Language:English
Published: Hoboken : Wiley, 2013.
Edition:2nd ed.
Subjects:
Online Access:Click for online access
Description
Summary:Whether you are an employee, a manager, an entrepreneur or a CEO, The Sustainable MBA Second Edition provides the knowledge and tools to help you 'green' your job and organization, to turn sustainability talk into action for the benefit of your bottom line and society as a whole. Based on more than 150 interviews with experts in business, international organizations, NGOs and universities from around the world, this book brings together all the pieces of the business and sustainability puzzle including: What sustainability is, why you should be interested, how to get.
Item Description:Cause-related marketing.
Physical Description:1 online resource (480 pages)
ISBN:9781118760611
1118760611
Source of Description, Etc. Note:Print version record.