Description
| Summary: | Explains why and how you can seize the benefits from your business's network of alliances with customers, suppliers and competitors. This network can provide three key advantages: superior information; better cooperation; increased power. The book shows how awareness of these three advantages can help align your portfolio of alliances with your corporate strategy to maximize advantages from existing networks and to position your business as an industry leader. Based on groundbreaking research and illustrative cases, the book provides practical tools to help you think strategically about reconfiguring your alliances and partnerships. For business executives, consultants, and executive MBAs who want to get the most advantage from the combined power of their alliance portfolios, this book offers in-depth, practical guidance. --
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| Item Description: | Includes index.
Machine generated contents note: Acknowledgments ix Preface xi Introduction All Roads Lead to London 1 Chapter 1 Network Advantage: Making the Stealth Bomber 23 Chapter 2 Comparing Network Advantage: Sony versus Samsung 49 Chapter 3 The First-Degree Perspective: Strengthening the Foundation of Network Advantage 73 Chapter 4 The Second-Degree Perspective: Understanding the Alliance Portfolio Configurations that Deliver Network Advantage 91 Chapter 5 Evaluating and Changing Your Alliance Portfolio Configuration 117 Chapter 6 The Third-Degree Perspective: Achieving the Status Advantage 143 Chapter 7 Assessing and Increasing Your Status: Extracting Energy from Waves 171 Chapter 8 Maximizing Network Advantage: Designing Your Alliance Portfolio Strategy 189 Chapter 9 Recognizing Patterns: Two Alliance Portfolio-Building Styles 207 Chapter 10 Management Practices to Sustain Network Advantage 225 Appendix One About Our Research 249 Appendix Two The Toolbox 257 Appendix Three Directory of Company Names 289 Glossary 291 Index 295. |
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| Physical Description: | 1 online resource |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 130616897X
9781306168977
9781118561386
1118561384
9781118561409
1118561406 |
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| Source of Description, Etc. Note: | Print version record and CIP data provided by publisher. |
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