The use of personal stories in changing health behaviors presented by Dixie Stanforth ; produced by the American College of Sports Medicine and Monterey Bay Video Production Company.

The Use of Personal Stories in Changing Health Behaviors: Theory to Practice reviews the relevant research, plus offers practical advice on how fitness professionals can make stories work for them and their business. The DVD explains how YouTube can be evaluated as a delivery channel. The DVD also d...

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Bibliographic Details
Corporate Authors: American College of Sports Medicine (Producer), Monterey Bay Video Production Co (Producer)
Other Authors: Stanforth, Dixie (Speaker)
Format: Video
Language:English
Published: Monterey, CA : Healthy Learning, 2011.
Series:Sports medicine and exercise science in video
Subjects:
Online Access:Click for online access

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505 0 |a The power of personal stories : the research -- Behavioral journalism : the practice -- Social cognitive theory : self-efficacy Is the key factor -- Findings and conclusions -- Gatorade replay -- Questions and answers. 
520 |a The Use of Personal Stories in Changing Health Behaviors: Theory to Practice reviews the relevant research, plus offers practical advice on how fitness professionals can make stories work for them and their business. The DVD explains how YouTube can be evaluated as a delivery channel. The DVD also details how to create stories, as well as throws light on how the Gatorade "Replay" project leveraged new media to deliver health messages. The DVD is designed to serve as a resource for fitness professionals who want to develop a better understanding of this fresh new approach to motivating others to participate in health-promoting behavior. 
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776 0 8 |i Print version:  |t Use of personal stories in changing health behaviors.  |d Monterey, CA : Healthy Learning, 2011 publisher catalog number  |o 827008110698 
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