A profile of the United States toy industry : serious fun / Christopher Byrne.

The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an enter...

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Bibliographic Details
Main Author: Byrne, Christopher (Author)
Format: eBook
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Edition:First edition.
Series:Industry profiles collection.
Online Access:Click for online access
Table of Contents:
  • Acknowledgements
  • Introduction
  • 1. A brief history of the U.S. toy industry
  • 2. The toy industry by size and category
  • 3. Product still rules
  • 4. Buying and selling
  • 5. Creating desire: licensing, advertising & marketing
  • 6. The money game: the financial realities of the toy industry
  • 7. So you still want to play?
  • Epilogue
  • Bibliography
  • Index.