International marketing in rapidly changing environments

International marketing in rapidly changing environments / edited by Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou.

Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing i...

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Outros Autores: Jean, Ruey-Jer Bryan, Chiou, Jyh-Shen, Zou, Shaoming
Formato: livro electrónico
Idioma:English
Publicado em: Bingley, U.K. : Emerald, 2013.
Colecção:Advances in international marketing ; v. 24.
Assuntos:
Export marketing > Developing countries.
Marketing > Developing countries.
Globalization.
Small business marketing > Developing countries.
globalism.
Sales & marketing.
Business & Economics > International > Marketing.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > General.
POLITICAL SCIENCE > International Relations > Trade & Tariffs.
Gestion d'entreprises.
Export marketing
Globalization
Marketing
Small business marketing
Developing countries
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