All in startup : launching a new idea when everything is on the line

All in startup : launching a new idea when everything is on the line / Diana Kander.

"A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves...

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Bibliographic Details
Main Author: Kander, Diana
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, [2014]
Subjects:
Entrepreneurship.
New business enterprises.
entrepreneurs.
BUSINESS & ECONOMICS > Entrepreneurship.
Entrepreneurship
New business enterprises
Online Access:Click for online access
Table of Contents:
  • First Appearances Can Be Deceiving
  • You're Not Fooling Anyone
  • You Can't Sell Anything by Doing All of the Talking
  • It's How Well You Lose, Not How Well You Win, That Determines Whether You Get to Keep Playing
  • The Real Pros Don't Play Every Hand
  • Vanity Metrics Can Hide the Real Numbers That Matter to Your Business
  • You Won't Find a Mentor if You Don't Ask
  • Put Your Customers and Their Needs before Your Vision for a Solution
  • Don't Gamble: Use Small Bets to Find Opportunities
  • Even Experts Need to Prepare for New Terrain
  • People Don't Buy Visionary Products They Buy Solutions to Their Problems
  • Only Customers Can Tell You if You've Found a Problem Worth Solving
  • Hoping and Praying for Luck Is Not a Strategy
  • It's Never Too Late to Test Your Assumptions
  • The Secret to Customer Interviews Is Nonleading, Open-Ended Questions
  • The Only Way to Get Good at Customer Interviews Is to Practice
  • Finding Out Your Assumptions Were Wrong Is Just as Valuable as Proving Them Right
  • Don't Pivot to a New Idea without Testing Your New Assumptions
  • Save Your Chips for When You'll Need the Least Amount of Luck to Win
  • Successful Entrepreneurs Recognize Failure, Fold, and Live to Fight Another Day
  • Test Your Assumptions before Committing Any Resources to an Idea
  • Luck Can Be Engineered if You Take Emotion Out of the Equation
  • Every Successful Entrepreneur Has More Failures than Successes
  • The Harder You Work, the Luckier You'll Get
  • Opportunities to Find Prospective Customers Are Everywhere: You Just Have to Look
  • The Best Feedback from Potential Customers Comes from Meticulous Interviews
  • Recognize the Vanity Metrics to Avoid Big Losses
  • Keep Interviewing Customers until You Find a Migraine Problem Worth Solving
  • People Can't Help Themselves from Sharing When You Bring Up a Migraine Problem
  • Stay Objective in Your Interviews Whether You Are Getting Good or Bad News
  • Nothing Else Matters until You Can Prove That Customers Want Your Product
  • Luck Makers Seek Out New Experiences and Find Opportunities Wherever They Go
  • Luck Is Not a Good Strategy for Poker or Business: It's the Outcome of a Good Strategy
  • To Prove Demand, Find the Shortest Path to the Ultimate Customer Action
  • Prepare for Bad Luck by Building Up Reserves
  • Fear and Inaction Are the Two Greatest Threats to Your Business Idea
  • Understand Your Tendencies On Tilt So That You Can Compensate for Them
  • There Is No Mistaking It When You Uncover Migraine Problems Worth Solving
  • Get Comfortable with Being Wrong
  • Don't Go All-In without Confirming Your Assumptions through Smaller Bets
  • Second Chances Are Rare: Make Sure You Get It Right the First Time Around
  • Even When You Find a Migraine Problem, Crafting a Solution Requires Vigilance and Readjustment
  • Don't Commit All-In until You Prove That Customers Want Your Product and There's a Business Model to Support It
  • The Strength of Your Initial Idea, or Starting Hand, Is Always Relative.

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