Description
| Summary: | Improving engagement with digital audiences is fast becoming a boardroom topic for many organizations. Digital marketers and communicators seeking to harness this newfound power are finding challenges in engaging digital audiences due to short attention spans, noisy channels, and rapidly changing consumer expectations. Recommend This! is an exploration into the digital consumer, and how their expectations are forcing marketers to re-think the way they interact and engage with audiences. Key topics discussed in the book are: Physical or digital, as humans we are driv.
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| Item Description: | Why Face-to-Face Is So Important (To Business). |
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| Physical Description: | 1 online resource (274 pages) |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9781118872857
1118872851
9781118872888
1118872886
9781306403672
1306403677
1118836693
9781118836699 |
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| Source of Description, Etc. Note: | Print version record. |
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