Handbook of international advertising research

Handbook of international advertising research / edited by Hong Cheng.

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook's comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and age...

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Bibliographic Details
Other Authors: Cheng, Hong, 1958- (Editor)
Format: eBook
Language:English
Published: Chichester : Wiley-Blackwell, 2014.
Series:Handbooks in communication and media.
Subjects:
Advertising > Research.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising > Research
Electronic books.
handbooks.
Handbooks and manuals.
Guides et manuels.
Online Access:Click for online access

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