Storyscaping : stop creating ads, start creating worlds / by Gaston Legorburu, Darren McColl.

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces ""storyscaping"" as a way to create immersive experiences that solve t...

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Bibliographic Details
Main Authors:	Legorburu, Gaston (Author), McColl, Darren (Author)
Format:	eBook
Language:	English
Published:	Hoboken : John Wiley & Sons, 2014.
Subjects:	Advertising. Storytelling. Branding (Marketing) branding. BUSINESS & ECONOMICS > Advertising & Promotion. Advertising Storytelling
Online Access:	Click for online access

Table of Contents:

Machine generated contents note: pt. ONE Great Storytelling Alone Won't Save Your Business
00. Introduction
01. From The Campfire
Making Sense of the World through Story
02. Your First Kiss
Harnessing the Power of Experience
03. Brave New Worlds
Moving from Storytelling to Storyscaping
pt. TWO Storyscaping Immersive Experiences For Powerful Brand And Consumer Connections
04. The Storyscaping Model
Deciphering the Code to Creating Worlds
05. Power Of Why
Unlocking Your Organization's Purpose for Increased Brand Value
06. Walk The Walk
Driving the Authentic Brand Behaviors That Fuel Business Growth
07. Insight To Desire
Understanding the Values and Aspirations of the Consumer
08. In Their Shoes
Using Ethnography to Understand Consumer Engagement and Buying Insights
09. The Organizing Idea
Inspiring Experiences That Change Behavior and Drive Transactions
10. Meet Your Storyscape
When Your Organizing Idea and the Experience Space Soulfully Meet
11. Worlds That Sell
Constructing a Storyscape That Is Sensing and Adaptive
12. Shock Your Culture
Creating an Environment That Is Conducive to Great Storyscaping.

Storyscaping : stop creating ads, start creating worlds / by Gaston Legorburu, Darren McColl.

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