Handbook of Services Marketing and Management.

Handbook of Services Marketing and Management.

The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shor...

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Bibliographic Details
Main Author: Swartz, Teresa A.
Other Authors: Iacobucci, Dawn
Format: eBook
Language:English
Published: Thousand Oaks : SAGE Publications, 1999.
Subjects:
Service industries > Marketing.
Service industries > Management.
Customer services > Marketing.
Customer services > Management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer services > Management
Customer services > Marketing
Service industries > Management
Service industries > Marketing
Online Access:Click for online access
Description
Summary:The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
Physical Description:1 online resource (534 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9781412973649
1412973643
9781452231327
145223132X
Source of Description, Etc. Note:Print version record.

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