Merchants of menace : the business of horror cinema

Merchants of menace : the business of horror cinema / edited by Richard Nowell.

Even though horror has been a key component of media output for almost a century, the genre's industrial character remains under explored and poorly understood. Merchants of Menace: The Business of Horror Cinema responds to a major void in film history by shedding much-needed new light on the e...

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Bibliographic Details
Other Authors: Nowell, Richard (Editor)
Format: eBook
Language:English
Published: New York : Bloomsbury, 2014.
Subjects:
Horror films > History and criticism.
Horror films > Production and direction.
Horror films > Marketing.
Business studies: general.
Individual film directors, film-makers.
PERFORMING ARTS > Reference.
Horror films
Horror films > Production and direction
Criticism, interpretation, etc.
Online Access:Click for online access
Table of Contents:
  • Production lines, trends, and cycles. "House of horrors": corporate strategy at Universal Pictures in the 1930s / Kyle Edwards
  • The undead of Hollywood and poverty row: the influence of studio-era industrial patterns on zombie film production, 1932-46 / Todd K. Platts
  • By the book: American horror cinema and horror literature of the late 1960s and 1970s / Peter Hutchings
  • Risen from the vaults: recent horror film remakes and the American film industry / Kevin Heffernan
  • Monster factory: international dynamics of the Australian horror movie industry / Mark David Ryan
  • Film content, style, and themes. "Bad medicine": the psychiatric profession's interventions into the business of postwar horror / Tim Snelson
  • Horror film atmosphere as anti-narrative (and vice versa) / Robert Spadoni
  • "A kind of Bacall quality?: Jamie Lee Curtis, stardom, and gentrifying non-Hollywood horror / Richard Nowell
  • "New decade, new rules": rebooting the scream franchise in the digital age / Valerie Wee
  • Movie marketing, branding, and distribution. "Hot profits out of cold shivers!": horror, the first run market, and the Hollywood studios, 1938-42 / Mark Jancovich
  • Strange enjoyments: the marketing and reception of horror in the civil rights era black press / Mikal J. Gaines
  • Bids for distinction: the critical-industrial function of the horror auteur / Joe Tompkins
  • Low budgets, no budgets, and digital-video nasties: recent British horror and informal distribution / Johnny Walker
  • Hammer 2.0: legacy, modernization, and hammer horror as a heritage brand / Matt Hills.

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