Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.

This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehic...

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Bibliographic Details
Main Author: Backer, Thomas E.
Other Authors: Rogers, Everett M., Sopory, Pradeep.
Format: Electronic
Language:English
Published: Newbury Park, California : Sage, [1992]
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Online Access:Click for online access
Description
Summary:This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.
Physical Description:1 online resource (199 pages) : illustrations
Bibliography:Includes bibliographical references.
ISBN:9781452252704
145225270X