Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.

This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehic...

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Bibliographic Details
Main Author: Backer, Thomas E.
Other Authors: Rogers, Everett M., Sopory, Pradeep.
Format: Electronic
Language:English
Published: Newbury Park, California : Sage, [1992]
Subjects:
Online Access:Click for online access
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100 1 |a Backer, Thomas E. 
245 1 0 |a Designing health communication campaigns :  |b what works? /  |c Thomas E. Backer, Everett M. Rogers, Pradeep Sopory. 
264 1 |a Newbury Park, California :  |b Sage,  |c [1992] 
264 4 |c ©1992 
300 |a 1 online resource (199 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references. 
505 0 |a Part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions. 
588 0 |a Print version record. 
520 |a This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe. 
650 0 |a Mass media in health education. 
650 0 |a Communication in medicine. 
650 7 |a POLITICAL SCIENCE  |x Public Policy  |x Social Security.  |2 bisacsh 
650 7 |a POLITICAL SCIENCE  |x Public Policy  |x Social Services & Welfare.  |2 bisacsh 
650 7 |a Communication in medicine  |2 fast 
650 7 |a Mass media in health education  |2 fast 
700 1 |a Rogers, Everett M. 
700 1 |a Sopory, Pradeep. 
776 0 8 |i Print version:  |a Backer, Thomas E.  |t Designing health communication campaigns : what works?.  |d Newbury Park, California : Sage, [1992]  |h xv, 181 pages ; 23 cm  |z 9780803943322  |w (DLC) 10833316 
856 4 0 |u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=1598380  |y Click for online access 
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