Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.

This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehic...

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Bibliographic Details
Main Author: Backer, Thomas E.
Other Authors: Rogers, Everett M., Sopory, Pradeep.
Format: Electronic
Published: Newbury Park, California : Sage, [1992]
Online Access:Click for online access
Table of Contents:
  • Part one. Overview
  • part two. Generalizations about health communication campaigns
  • part three. Interviews with campaign designers/experts
  • part four. Implications and future directions.