Psychology of advertising. Part II : a new century

Psychology of advertising. Part II : a new century / produced and directed by Phil Rutsohn.

Discussion focuses on the interrelationship between the physical components and the message communicated by an advertisement. Presents current research with examples of survey results, comparative ads and testimonials in advertising.

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Bibliographic Details
Other Authors: Rutsohn, Phil (Director, Producer)
Format: Video
Language:English
Published: Sunrise, FL : D.E. Visuals, 2002.
Series:Global business and economics in video
Subjects:
Advertising > Psychological aspects.
Educational films.
Films éducatifs.
Online Access:Click for online access

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