A functional analysis of political television advertisements

A functional analysis of political television advertisements / William L. Benoit.

'A Functional Analysis of Political Television Advertisements' is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads...

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Bibliographic Details
Main Author: Benoit, William L.
Format: eBook
Language:English
Published: Lanham, Maryland : Lexington Books, 2014.
Subjects:
Since 1945
Advertising, Political > United States.
Television in politics > United States.
Political campaigns > United States.
Presidents > United States > Election.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Advertising, Political
Political campaigns
Politics and government
Presidents > Election
Television in politics
United States > Politics and government > 1945-1989.
United States > Politics and government > 1989-
United States
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