Winning global markets : how businesses invest and prosper in the world's high-growth cities

Winning global markets : how businesses invest and prosper in the world's high-growth cities / Philip Kotler and Milton Kotler.

"A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Targeting the World's Top Cities, As Nations Decline is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and th...

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Kotler, Milton
Format: eBook
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, 2014.
Subjects:
Marketing.
City planning.
marketing.
BUSINESS & ECONOMICS > Marketing > General.
City planning
Marketing
Online Access:Click for online access
Table of Contents:
  • The economic power of global cities
  • How city metropolitan regions compete in the global economy
  • The real generators of wealth: global multinational company investment
  • How multinational companies target city markets for expansion
  • How cities compete to attract midsize and large multinational companies
  • How a nation can help its city economies
  • The responsibilities of companies and cities
  • How marketers manage the city-centered global economy.

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