Description
| Summary: | This chapter is concerned with the reasons why sometimes good arguments in health communication leaflets fail to convince the targeted audience. As an illustrative example it uses the age-dependent eligibility of women in the Netherlands to receive routine breast cancer screening examinations: according to Dutch regulations women under 50 are ineligible for them. The present qualitative study rests on and complements three experimental studies on the persuasiveness of mammography information leaflets; it uses interviews to elucidate reasons why the arguments in the health communication leaflet.
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| Physical Description: | 1 online resource (vi, 147 pages) |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9789027269843
902726984X
1306942691
9781306942690
9027242526
9789027242525 |
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| Source of Description, Etc. Note: | Print version record. |
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