Description
Summary: | This chapter is concerned with the reasons why sometimes good arguments in health communication leaflets fail to convince the targeted audience. As an illustrative example it uses the age-dependent eligibility of women in the Netherlands to receive routine breast cancer screening examinations: according to Dutch regulations women under 50 are ineligible for them. The present qualitative study rests on and complements three experimental studies on the persuasiveness of mammography information leaflets; it uses interviews to elucidate reasons why the arguments in the health communication leaflet.
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Physical Description: | 1 online resource (vi, 147 pages) |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 9789027269843 902726984X 1306942691 9781306942690 9027242526 9789027242525 |
Source of Description, Etc. Note: | Print version record. |