Is gay NBA player Jason Collins marketable now?

Is gay NBA player Jason Collins marketable now? / produced by Bloomberg.

Robert Boland, Professor of Sports Management at NYU, discusses Jason Collins coming out and being the first active openly gay NBA player, and what that could mean to his bottom line. He speaks on Bloomberg Television's 'Bloomberg Surveillance.'

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Bibliographic Details
Corporate Author:	Bloomberg News (Firm) (Producer)
Format:	Video
Language:	English
Published:	New York : Bloomberg, 2013.
Series:	Business and education in video
Subjects:	Gay athletes. Television news programs. Téléjournaux.
Online Access:	Click for online access

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