La stratégie océan bleu selon C. Kim et Mauborgne : comment identifier les nouveaux relais de croissance?

La stratégie océan bleu selon C. Kim et Mauborgne : comment identifier les nouveaux relais de croissance? / par Pierre Pichère ; avec la collaboration de Brigitte Feys.

Un guide pratique et accessible pour comprendre la stratégie Océan bleuLancer son affaire, ou en revoir la stratégie, vous confronte d'emblée à un dilemme : soit vous choisissez de vous positionner sur l'espace connu du marché, de plus en plus concurrentiel, soit vous vous affichez c...

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Bibliographic Details
Main Author:	Pichère, Pierre (Author)
Other Authors:	Feys, Brigitte (Collaborator)
Format:	eBook
Language:	French
Published:	Namur : 50 Minutes, 2014.
Series:	Qi ye ren dong nao xi lie ; numéro 11.
Subjects:	New products. Market segmentation. Market segmentation New products
Online Access:	Click for online access

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