Marketing literature and posthumous legacies : the symbolic capital of Leonid Andreev and Vladimir Nabokov

Marketing literature and posthumous legacies : the symbolic capital of Leonid Andreev and Vladimir Nabokov / Yuri Leving and Frederick H. White.

Literature is not only about aesthetics, but also almost equally about the successful marketing of an author and his literary works. Ever since the two great Russian authors, Leonid Andreev and Vladimir Nabokov, created their own literary capital, cultural merchants have been preoccupied with the pr...

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Bibliographic Details
Main Authors: Leving, I︠U︡riĭ (Author), White, Frederick H., 1970- (Author)
Format: eBook
Language:English
Published: Lanham : Lexington Books, [2013]
Subjects:
Andreyev, Leonid, > 1871-1919 > Estate.
Nabokov, Vladimir Vladimirovich, > 1899-1977 > Estate.
Andreyev, Leonid, > 1871-1919
Nabokov, Vladimir Vladimirovich, > 1899-1977
Andreev, Leonid Nikolaevič > 1871-1919
Nabokov, Vladimir Vladimirovič > 1899-1977
Authorship > Marketing.
Authors and publishers > Soviet Union.
LITERARY CRITICISM > American > General.
Authors and publishers
Authorship > Marketing
Decedents' estates
Autorschaft
Marketing
Literatur
Soviet Union
Sowjetunion
Online Access:Click for online access
Table of Contents:
  • The Andreevs. The early visual marketing of Leonid Andreev ; Marketing strategies: Vadim Andreev in dialogue with the Soviet Union ; The role of the scholar in the consecration of Leonid Andreev (1950s to present) ; Creating posthumous legacies: the power to consecrate and to blaspheme: Vadim Andreev's memories of childhood ; Market pressures: Vadim Andreev's incomplete memoiristic journey
  • The Nabokovs. Nabokov and the publishing business ; Plaster, marble, canon: the vindication of Nabokov in post-Soviet Russia ; The visual marketing of Nabokov: who is the face of the Russian Lolita? ; "Nabokov-7": Russian postmodernism in search of a national identity ; Interpreting voids: Nabokov's last incomplete novel, The Original of Laura
  • Conclusion.

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