Marketing literature and posthumous legacies : the symbolic capital of Leonid Andreev and Vladimir Nabokov / Yuri Leving and Frederick H. White.

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Bibliographic Details
Main Authors: Leving, I︠U︡riĭ (Author), White, Frederick H., 1970- (Author)
Format: eBook
Published: Lanham : Lexington Books, [2013]
Online Access:Click for online access
Table of Contents:
  • The Andreevs. The early visual marketing of Leonid Andreev ; Marketing strategies: Vadim Andreev in dialogue with the Soviet Union ; The role of the scholar in the consecration of Leonid Andreev (1950s to present) ; Creating posthumous legacies: the power to consecrate and to blaspheme: Vadim Andreev's memories of childhood ; Market pressures: Vadim Andreev's incomplete memoiristic journey
  • The Nabokovs. Nabokov and the publishing business ; Plaster, marble, canon: the vindication of Nabokov in post-Soviet Russia ; The visual marketing of Nabokov: who is the face of the Russian Lolita? ; "Nabokov-7": Russian postmodernism in search of a national identity ; Interpreting voids: Nabokov's last incomplete novel, The Original of Laura
  • Conclusion.