Competitive intelligence for information professionals / Charlotte Hakansson, Margareta Nelke.

Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligenc...

Full description

Saved in:
Bibliographic Details
Main Authors: Håkansson, Charlotte (Author), Nelke, Margareta, 1947- (Author)
Format: eBook
Language:English
Published: Waltham, MA : Chandos : Elsevier, [2015]
Series:Chandos information professional series.
Subjects:
Online Access:Click for online access
Description
Summary:Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors' own experiences when working with competitive intelligence in international corporations are also included
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9780081002438
0081002432
0081002068
9780081002063
9781322869797
1322869790
Source of Description, Etc. Note:Vendor-supplied metadata.