Ethical and social marketing in Asia : incorporating fairness management

Ethical and social marketing in Asia : incorporating fairness management / edited by Bang Nguyen and Chris Rowley.

There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the great...

Full description

Saved in:
Bibliographic Details
Other Authors: Nguyen, Bang (Editor), Rowley, Chris, 1959- (Editor)
Format: eBook
Language:English
Published: Amsterdam : Elsevier, [2015]
Series:Elsevier Asian studies series.
Subjects:
Export marketing > Moral and ethical aspects > Asia.
Marketing > Asia.
Marketing > Moral and ethical aspects > Asia.
Social marketing > Asia.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Export marketing > Moral and ethical aspects
Marketing
Marketing > Moral and ethical aspects
Social marketing
Asia
Online Access:Click for online access

Similar Items

Similar Items