| Summary: | Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. This book thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it. By asking how the world's top innovators--Steve Jobs, Richard Branson, Jeff Bezos, and many others--came up with their game-changing ideas, Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: challenging orthodoxies; harnessing trends; leveraging resources; and understanding needs. --
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