Collaboration in tourism businesses and destinations : a handbook

Collaboration in tourism businesses and destinations : a handbook / edited by Dogan Gursoy, Melville Saayman, Marios Sotiriadis.

This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successf...

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Bibliographic Details
Other Authors: Gursoy, Dogan (Editor), Saayman, M. (Editor), Sotiriadis, Marios (Editor)
Format: eBook
Language:English
Published: Bingley, England : Emerald, 2015.
Edition:First edition.
Subjects:
Tourism > Management.
BUSINESS & ECONOMICS > Industries > General.
Tourism > Management
Online Access:Click for online access
Description
Summary:This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.
Physical Description:1 online resource (369 pages) : illustrations, tables
Bibliography:Includes bibliographical references at the end of each chapters and index.
ISBN:9781783508068
178350806X
1322889988
9781322889986
Language:English.
Source of Description, Etc. Note:Online resource; title from PDF title page (ebrary, viewed February 18, 2015).

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