Customer-centric marketing : build relationships, create advocates, and influence your customers

Customer-centric marketing : build relationships, create advocates, and influence your customers / Aldo Cundari.

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing th...

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Bibliographic Details
Main Author: Cundari, Aldo (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey : Wiley, [2015]
Subjects:
Relationship marketing.
Customer relations.
Marketing > Management.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Consumer Behavior.
BUSINESS & ECONOMICS > Customer Relations.
Customer relations
Marketing > Management
Relationship marketing
Online Access:Click for online access
Description
Summary:The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on th.
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9781119154785
1119154782
9781119102618
1119102618
9781119102656
1119102650
1119092892
9781119092896
Language:English.
Source of Description, Etc. Note:Online resource; title from digital title page (viewed on June 04, 2015).

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