Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers

Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers / Joël Le Bon, Carl A. Herman.

Now more than ever, companies are faced with a critical and challenging truth. Today's customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make dif cult choices to determine how to allocate limited resources, including which custom...

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Bibliographic Details
Main Authors: Le Bon, Joël (College teacher) (Author), Herman, Carl A. (Author)
Format: eBook
Language:English
Published: New York, NY : Business Expert Press, 2015.
Series:Selling and sales force management collection.
Subjects:
Selling > Key accounts.
Marketing > Key accounts.
Customer services.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer services
Marketing > Key accounts
Selling > Key accounts
Online Access:Click for online access

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