Into the red : the birth of the credit card market in postcommunist Russia

Into the red : the birth of the credit card market in postcommunist Russia / Alya Guseva.

"Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. In her analysis, Alya Guseva locates the dynamics of market building in the social structure, specifically the creative use of social networks. Until now, network sc...

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Bibliographic Details
Main Author: Guseva, Alya, 1974-
Format: eBook
Language:English
Published: Stanford, Calif. : Stanford University Press, [2008]
Subjects:
Credit cards > Russia (Federation)
Consumer credit > Russia (Federation)
BUSINESS & ECONOMICS > Finance.
Consumer credit
Credit cards
Kreditkarte
Konsumentenkredit
Russia (Federation)
Russland
Online Access:Click for online access
Table of Contents:
  • The architecture of credit card markets
  • Market building in the transitional context
  • Setting the stage : consumer credit and banking before and during the transition
  • Inner circles : card issuing at the dawn of the market
  • The stick but no carrot : disseminating cards through employers
  • The carrot, at last : will consumer lending lead the way for Russia's credit card market?
  • The missing piece of the puzzle : the struggle to institutionalize interbank information sharing and create credit bureaus
  • Russian credit card market through the lens of continuity and change.

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