Qualitative Research in Business : a Practical Overview.

Qualitative Research in Business : a Practical Overview.

Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the skills needed to apply these methods in an effective and convincing manner. Qualitative Methods in Business Research: A...

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Bibliographic Details
Main Author: Walle, Alf H.
Format: eBook
Language:English
Published: Newcastle upon Tyne, United Kingdom : Cambridge Scholars Publishing, 2015.
Subjects:
Business > Research.
Research & development management.
Operational research.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Reference.
BUSINESS & ECONOMICS > Skills.
Business > Research
Online Access:Click for online access
Description
Summary:Qualitative methods are today taking their rightful place as valuable and powerful research tools both in business and elsewhere. Many professionals, however, continue to lack the skills needed to apply these methods in an effective and convincing manner. Qualitative Methods in Business Research: A Practical Guidebook offers an analysis and "how to" guide regarding qualitative research methods that provides practical and effective advice for those seeking knowledge regarding the application o ...
Physical Description:1 online resource (195)
Bibliography:Includes bibliographical references at the end of each chapters and index.
ISBN:1443879398
9781443879392
1443866210
9781443866217
Language:English.
Source of Description, Etc. Note:Print version record.

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