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ocn919317240 |
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OCoLC |
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20241006213017.0 |
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m o d |
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150626s2015 mdua ob 001 0 eng |
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|a 2021677074
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|a DLC
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| 020 |
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|a 9781442254220
|q (ebook)
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|a 144225422X
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| 020 |
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|z 9781442254206
|q (hardcover ;
|q alk. paper)
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| 020 |
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|z 9781442254213
|q (softcover ;
|q alk. paper)
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| 020 |
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|z 1442254203
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|z 1442254211
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|a (OCoLC)919317240
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|a 1B4BF634-D433-42F1-819D-C428678B756B
|b OverDrive, Inc.
|n http://www.overdrive.com
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|a n-us---
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|a Z716.3
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|2 bisacsh
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|a HCDD
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| 245 |
0 |
0 |
|a Creative library marketing and publicity :
|b best practices /
|c edited by Robert J. Lackie and M. Sandra Wood.
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| 264 |
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1 |
|a Lanham :
|b Rowman and Littlefield,
|c [2015]
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| 300 |
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|a 1 online resource (xi, 190 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
0 |
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|a Best practices in library services
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| 504 |
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|a Includes bibliographical references (pages 181-182) and index.
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| 505 |
0 |
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|a Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns.
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| 588 |
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|a Print version record and CIP data provided by publisher; resource not viewed.
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| 650 |
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0 |
|a Libraries
|x Marketing.
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| 650 |
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0 |
|a Libraries
|x Public relations.
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| 650 |
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0 |
|a Libraries
|z United States
|v Case studies.
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| 650 |
|
7 |
|a LANGUAGE ARTS & DISCIPLINES
|x Library & Information Science
|x General.
|2 bisacsh
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| 650 |
|
7 |
|a Libraries
|2 fast
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| 650 |
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7 |
|a Libraries
|x Marketing
|2 fast
|
| 650 |
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7 |
|a Libraries
|x Public relations
|2 fast
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| 651 |
|
7 |
|a United States
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
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| 655 |
|
7 |
|a Case studies
|2 fast
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| 700 |
1 |
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|a Lackie, Robert J.,
|d 1966-
|e editor.
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| 700 |
1 |
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|a Wood, M. Sandra,
|e editor.
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| 776 |
0 |
8 |
|i Print version:
|t Creative library marketing and publicity.
|d Lanham : Rowman & Littlefield, [2015]
|z 9781442254206
|w (DLC) 2015015115
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=4086028
|y Click for online access
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| 903 |
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|a EBC-AC
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| 994 |
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|a 92
|b HCD
|