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151017s2014 dk o 000 0 eng d |
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|a 9788763099882
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|a (OCoLC)923360387
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|a HF5415.32.H37 2007eb
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|a HCDD
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|a Hansen, Flemming.
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|a Emotions, Advertising and Consumer Choice.
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|a Frederiksberg :
|b Copenhagen Business School Press,
|c 2014.
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| 300 |
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|a 1 online resource (463 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Print version record.
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|a ""Emotions, Advertising and Consumer Choice""; ""Table of Contents""; ""FOREWORD""; ""PART I -- Emotions in Consumer Choice""; ""CHAPTER I: The Origin of Consumer Choice Theory""; ""1. Marketing Theory""; ""2. Early Consumer Behaviour Research""; ""3. Consumer Behaviour as a Discipline""; ""4. The Content of the Present Book""; ""5. The Aim of the Book""; ""Overview""; ""CHAPTER II: Consumer Behaviour and Cognitions""; ""A. Consumer Behaviour""; ""B. Consciousness and Cognition""; ""1. Cognitive Consumer Choice Models""; ""2. Decision Processes""; ""3. The Activated Cognitive Structure""
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|a ""4. Multi-Attribute Models""""5. The Theory of Reasoned Action""; ""6. The Theory of Planned Behaviour""; ""7. Identifying Choice Criteria""; ""8. Non-Compensatory Cognitive Models""; ""C. Limitations of Cognitive Choice Models""; ""1. Attitude and Choice""; ""2. Alternative Views on the Role of Cognitive Processes""; ""3. Peripheral and Low Involvement Information Processing""; ""4. The Elaboration Likelihood Model""; ""5. The Role of Peripheral versus Central Information Processing""; ""6. Revitalising the Think-Feel-Do Advertising Attitude Model""; ""D. Summary""
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|a ""CHAPTER III: Affective Information Processing""""A. The Role of Affect in Consumer Choice""; ""1. Affect and Personality""; ""2. Attitudes and Affect""; ""3. Affect and Mood""; ""4. Affect and Emotion""; ""B. Emotions are Different from Feelings""; ""1. The Neglect of Feelings in Early 19th Century�s Psychology""; ""2. Feelings in Psychology""; ""C. Feelings in Consumer Behaviour Research and Advertising""; ""1. Hedonic Consumption and Feelings/Emotions""; ""2. Mere Exposure""; ""3. Consumer Satisfaction""; ""4. Attitudes and Emotions as Separate Constructs""; ""5. Social Feelings""
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|a ""6. Influence on the Nature of Choices""""7. Moods""; ""8. Affective Responses to Advertising""; ""9. Coping with Positive and Negative Emotions""; ""10. Feeling Dynamics""; ""D. Investigating Feelings""; ""1. Interview Based Measures""; ""2. Manipulating Feelings""; ""3. Psycho-Physiological Measures""; ""4. Physiological Measures""; ""5. Facial Expressions""; ""E. CMC Evidence""; ""1. Arousal or Not?""; ""F. Summary""; ""CHAPTER IV: Neuroeconomics: Emotions in Contemporary Neuropsychologial Theory and in Consumer Choice""; ""A. Background""
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|a ""1. Emotions in Contemporary Neurological and Neuropsychological Research""""2. The Nature of Emotions""; ""3. On Rats and Fear""; ""4. Emotions and Feelings""; ""5. The Evolution of Emotions""; ""6. Consciousness, Feelings and Emotions""; ""7. Basic and Social Emotions: Few or Many Different Emotional Brain Processes?""; ""8. Emotions, Arousal and Involvement""; ""9. Background Emotions and Moods""; ""B. Memory System""; ""1. Memory and Emotions""; ""2. The Somatic Marker Hypothesis""; ""C. Emotions in Consumer Choice Behaviour""; ""1. Three Kinds of Choice Situations""
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|a ""D. Neuroeconomics""
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| 650 |
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|a Consumer behavior.
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| 650 |
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|a Advertising
|x Psychological aspects.
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| 650 |
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|a Advertising
|x Psychological aspects
|2 fast
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| 650 |
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|a Consumer behavior
|2 fast
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| 700 |
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|a Christensen, Sverre Riis.
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| 758 |
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|i has work:
|a Emotions, advertising and consumer choice (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGMKgjbWHPJMMJVTRbHhBP
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
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|i Print version:
|a Hansen, Flemming.
|t Emotions, Advertising and Consumer Choice.
|d Frederiksberg : Copenhagen Business School Press, ©2014
|z 9788763001984
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| 856 |
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|u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=3400815
|y Click for online access
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|a EBC-AC
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|a 92
|b HCD
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