Qualitative Research in Intelligence and Marketing : the New Strategic Convergence.

Qualitative Research in Intelligence and Marketing : the New Strategic Convergence.

Annotation

Saved in:
Bibliographic Details
Main Author: Walle, Alf H.
Format: eBook
Language:English
Published: Westport : Greenwood Publishing Group, Incorporated, 2000.
Subjects:
Business intelligence.
Marketing research.
Business intelligence
Marketing research
Online Access:Click for online access
Table of Contents:
  • Contents
  • Preface
  • Acknowledgments
  • Qualitative Research in Intelligence and Marketing
  • Introduction
  • Parallels, Agendas, and Options
  • Competitive Intelligence as Qualitative Alternative
  • Marketing Research: Merging with Another Qualitative Tradition
  • Competitive Intelligence and Cross- Disciplinary Tools
  • Justifying Qualitative Methods
  • The Qualitative Espionage Model
  • Competitive Intelligence, the Planning Process, and Marketing
  • The Process of Intelligence
  • The Qualitative Social Sciences and Competitive Intelligence
  • The Humanities and Competitive IntelligenceCulture at a Distance: A Lesson from World War II
  • Operationalizing the Social Sciences and the Humanities
  • Competitive Intelligence at a Distance: Learning from World War II
  • The Qualitative Audit
  • Epilogue: The 10 Percent Edge
  • The Use and Abuse of Warfare and Sports Analogies
  • The “Care and Feedingâ€? of Humanists
  • Index

Similar Items