Packaging the presidency : a history and criticism of presidential campaign advertising

Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson.

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Bibliographic Details
Main Author: Jamieson, Kathleen Hall (Author)
Format: eBook
Language:English
Published: New York : Oxford University Press, 1996.
Edition:3rd ed.
Series:ACLS Humanities E-Book.
Subjects:
USA > Präsident
Since 1945
Presidents > United States > Election.
Advertising, Political > United States.
Advertising, Political
Politics and government
Presidents > Election
Wahlpropaganda
Geschichte
Präsidentenwahl
Verkiezingscampagnes.
Presidentskandidaten.
Publicité politique > Etats-Unis.
Présidents > Etats-Unis > Election > Histoire.
Campagnes électorales > Etats-Unis.
United States > Politics and government > 1945-1989.
United States > Politics and government > 1989-
United States
Online Access:Click for online access
Table of Contents:
  • Ch. 1. Broadsides to Broadcasts
  • Ch. 2. 1952: The Election of a Popular Hero
  • Ch. 3. 1956: The Reelection of a Popular Hero
  • Ch. 4. 1960: Competence, Catholicity, and the Candidates
  • Ch. 5. 1964: Goldwater vs. Goldwater
  • Ch. 6. 1968: The Competing Pasts of Nixon and Humphrey
  • Ch. 7. 1972: The President vs. The Prophet
  • Ch. 8. 1976: Integrity, Incumbency, and the Impact of Watergate
  • Ch. 9. 1980: "I'm Qualified to Be President and You're Not"
  • Ch. 10. 1984: Presidential Prerogatives; Presidential Preemptions
  • Ch. 11. 1988: The Pit and the Paradise
  • Ch. 12. 1992: Taxes and Trust.

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