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Packaging the presidency :
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Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson.
Saved in:
書目詳細資料
主要作者:
Jamieson, Kathleen Hall
(Author)
格式:
電子書
語言:
English
出版:
New York :
Oxford University Press,
1996.
版:
3rd ed.
叢編:
ACLS Humanities E-Book.
主題:
USA
>
Präsident
Since 1945
Presidents
>
United States
>
Election.
Advertising, Political
>
United States.
Advertising, Political
Politics and government
Presidents
>
Election
Wahlpropaganda
Geschichte
Präsidentenwahl
Verkiezingscampagnes.
Presidentskandidaten.
Publicité politique
>
Etats-Unis.
Présidents
>
Etats-Unis
>
Election
>
Histoire.
Campagnes électorales
>
Etats-Unis.
United States
>
Politics and government
>
1945-1989.
United States
>
Politics and government
>
1989-
United States
在線閱讀:
Click for online access
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書本目錄
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職員瀏覽
書本目錄:
Ch. 1. Broadsides to Broadcasts
Ch. 2. 1952: The Election of a Popular Hero
Ch. 3. 1956: The Reelection of a Popular Hero
Ch. 4. 1960: Competence, Catholicity, and the Candidates
Ch. 5. 1964: Goldwater vs. Goldwater
Ch. 6. 1968: The Competing Pasts of Nixon and Humphrey
Ch. 7. 1972: The President vs. The Prophet
Ch. 8. 1976: Integrity, Incumbency, and the Impact of Watergate
Ch. 9. 1980: "I'm Qualified to Be President and You're Not"
Ch. 10. 1984: Presidential Prerogatives; Presidential Preemptions
Ch. 11. 1988: The Pit and the Paradise
Ch. 12. 1992: Taxes and Trust.
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