Myths and brands in vocational education

Myths and brands in vocational education / edited by Anja Heikkinen and Lorenz Lassnigg.

This book discusses whether certain approaches to (vocational) education have become mythicized and branded, and the reasons for and consequences of this commodification. Additionally, the book also investigates how researchers are contributing to mythicizing and branding in education. Although tran...

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Bibliographic Details
Other Authors: Heikkinen, Anja (Editor), Lassnigg, Lorenz (Editor)
Format: eBook
Language:English
Published: Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2015.
Subjects:
Vocational education > Marketing.
Social & cultural history.
Educational strategies & policy.
Industrial or vocational training.
EDUCATION > Essays.
EDUCATION > Organizations & Institutions.
EDUCATION > Reference.
Vocational education > Marketing
Online Access:Click for online access
Description
Summary:This book discusses whether certain approaches to (vocational) education have become mythicized and branded, and the reasons for and consequences of this commodification. Additionally, the book also investigates how researchers are contributing to mythicizing and branding in education. Although transnational and comparative studies are increasingly taking into account historical and cultural ideas, is this a result of the exploitation of historical and cultural research for industrial purposes and education export? Educational brands should attract global customers and advertise countries as smart environments for global investments.
Physical Description:1 online resource (vii, 248 pages)
Bibliography:Includes bibliographical references.
ISBN:1443883239
9781443883238
1443880167
9781443880169
Source of Description, Etc. Note:Online resource; title from resource home page (ProQuest Ebook Central, viewed November 29, 2022).

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