Value-Driven Channel Strategy : a Lean Approach.

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Bibliographic Details
Main Author: Reidenbach, R. Eric
Format: eBook
Language:English
Published: Milwaukee : ASQ Quality Press, 2005.
Subjects:
Online Access:Click for online access

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245 1 0 |a Value-Driven Channel Strategy :  |b a Lean Approach. 
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588 0 |a Print version record. 
505 0 |a Figures and Tables; Preface; Introduction; 1 Expanding Lean Thinking; 2 The Value Advantage; 3 Five Propositions of Channel Value That Drive Lean Distribution; 4 How Do Markets Define Value?; 5 Linking Value Drivers to Value Delivery Systems; 6 Value Stream Analysis; 7 Becoming Lean; 8 VSA in Action; 9 Managing Channel Loyalty; 10 Implementing Lean Thinking within the Channel Environment; Appendix A Understanding the Value Model; Appendix B The Competitive Value Matrix; Appendix C Acquisition and Retention Tools; Appendix D How Do You Capture Customer Value Definitions?; Glossary. 
504 |a ReferencesIndex. 
650 0 |a Strategic planning. 
650 0 |a Value. 
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650 7 |a Strategic planning  |2 fast 
650 7 |a Value  |2 fast 
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776 0 8 |i Print version:  |a Reidenbach, R. Eric.  |t Value-Driven Channel Strategy : A Lean Approach.  |d Milwaukee : ASQ Quality Press, ©2005  |z 9780873896597 
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