Bollywood in Britain : cinema, brand, discursive complex / Lucia Krämer.

"Bollywood in Britain provides the most extensive survey to date of the various manifestations and facets of the Bollywood phenomenon in Britain. The book analyzes the role of Hindi films in the British film market, it shows how audiences engage with Bollywood cinema and it discusses the ways t...

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Bibliographic Details
Main Author: Krämer, Lucia, 1973- (Author)
Format: eBook
Language:English
Published: New York, NY : Bloomsbury Academic, an imprint of Bloomsbury Publishing Inc, 2016.
Subjects:
Online Access:Click for online access

MARC

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100 1 |a Krämer, Lucia,  |d 1973-  |e author. 
245 1 0 |a Bollywood in Britain :  |b cinema, brand, discursive complex /  |c Lucia Krämer. 
264 1 |a New York, NY :  |b Bloomsbury Academic, an imprint of Bloomsbury Publishing Inc,  |c 2016. 
264 4 |c ©2016 
300 |a 1 online resource (vii, 286 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
520 |a "Bollywood in Britain provides the most extensive survey to date of the various manifestations and facets of the Bollywood phenomenon in Britain. The book analyzes the role of Hindi films in the British film market, it shows how audiences engage with Bollywood cinema and it discusses the ways the image of Bollywood in Britain has been shaped. In contrast to most of the existing books on the subject, which tend to approach Bollywood as something that is made by Asians for Asians, the book also focuses on how Bollywood has been adapted for non-Asian Britons. An analysis of Bollywood as an unofficial brand is combined with in-depth readings of texts like film reviews, the TV show Bollywood Star (2004) and novels and plays with references to the Bombay film industry. On this basis Bollywood in Britain demonstrates that the presentation of Bollywood for British mainstream culture oscillates between moments of approximation and distancing, with a clear dominance of the latter. Despite its alleged transculturality, Bollywood in Britain thus emerges as a phenomenon of difference, distance and Othering"--  |c Provided by publisher 
504 |a Includes bibliographical references, filmography and index. 
505 8 |a Machine generated contents note: 1. Introduction -- 2. What is 'Bollywood'? -- 3. Popular Indian Cinema in Britain -- Facts and Figures -- 4. Britain and Indian Diaspora Films -- Questions of Nostalgia -- 5. Beyond Films -- The Development of the Bollywood Brand -- 6. Mediations of Difference -- British Representations of Bollywood outside the Asian Niche -- 7. Bollywood Adaptations -- 8. Conclusion -- Filmography -- Bibliography -- Index. 
588 0 |a Online resource; title from digital title page (viewed on April 20, 2016). 
650 0 |a Motion picture industry  |z Great Britain. 
650 0 |a Motion pictures, Hindi  |z Great Britain. 
650 0 |a Motion pictures, Hindi  |x Influence. 
650 0 |a Motion picture industry  |x Social aspects  |z Great Britain. 
650 7 |a Cinema industry.  |2 bicssc 
650 7 |a Films, cinema.  |2 bicssc 
650 7 |a PERFORMING ARTS  |x Film & Video  |x History & Criticism.  |2 bisacsh 
650 7 |a PERFORMING ARTS  |x Reference.  |2 bisacsh 
650 7 |a Motion picture industry  |2 fast 
650 7 |a Motion picture industry  |x Social aspects  |2 fast 
650 7 |a Motion pictures, Hindi  |2 fast 
651 7 |a Great Britain  |2 fast 
758 |i has work:  |a Bollywood in Britain (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGjy8h6bD8YCkVQFT8c9Dq  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Krämer, Lucia, 1973-  |t Bollywood in Britain.  |d New York : Bloomsbury Academic, 2016  |z 9781501307614  |w (DLC) 2015039495 
856 4 0 |u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=4456609  |y Click for online access 
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