Niche Marketing for Coaches.

This work includes all the tools you need to succeed in coaching. ""Niche Marketing for Coaches"" is the essential handbook for building a life coaching, executive coaching or business coaching practice. Based on years of first-hand, practical experience this book shows you how t...

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Bibliographic Details
Main Author: McNamara, Hannah
Format: eBook
Language:English
Published: London : Thorogood Publishing, 2006.
Subjects:
Online Access:Click for online access

MARC

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100 1 |a McNamara, Hannah. 
245 1 0 |a Niche Marketing for Coaches. 
260 |a London :  |b Thorogood Publishing,  |c 2006. 
300 |a 1 online resource (266 pages) 
336 |a text  |b txt  |2 rdacontent 
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338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
505 0 |a Praise for Niche Marketing For Coaches and Hannah McNamara; Acknowledgements; Contents; Introduction; Section 1 Getting Your Ducks in a Row; chapter one Using Coaching Tools; chapter two Choosing Your Niche; chapter three Positioning; chapter four Pricing; Section 2 Start Shooting Those Ducks!; chapter five Your Marketing Message; chapter six Networking; chapter seven Public Relations (PR); chapter eight Public Speaking; chapter nine Getting Started on the Internet; chapter ten Other Marketing Methods; chapter eleven Asking for the Business!; chapter twelve Creating Your Marketing Plan. 
505 8 |a Chapter thirteen Making It Happen!The Coach Files; Suggested Reading; Are You a Member Yet? 
520 |a This work includes all the tools you need to succeed in coaching. ""Niche Marketing for Coaches"" is the essential handbook for building a life coaching, executive coaching or business coaching practice. Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice. As you read through the pages, you'll discover how to: identify your own, personal niche; use the marketing techniques which work best for coaches; anticipate your prospective clients' wants an. 
650 0 |a Personal coaching  |x Marketing. 
650 0 |a Executive coaching  |x Marketing. 
650 0 |a Employees  |x Coaching of  |x Marketing. 
650 0 |a Market segmentation. 
650 7 |a Market segmentation  |2 fast 
776 0 8 |i Print version:  |a McNamara, Hannah.  |t Niche Marketing for Coaches.  |d London : Thorogood Publishing, ©2006  |z 9781854184832 
856 4 0 |u https://ebookcentral.proquest.com/lib/holycrosscollege-ebooks/detail.action?docID=309007  |y Click for online access 
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