Leveraging cultural diversity in emerging markets

Leveraging cultural diversity in emerging markets / Marcus Goncalves and Finn Majlergaard.

Leveraging cultural diversity is an important element for competing in the global market. Understanding the overall macroeconomic landscape of emerging and frontier markets is also very important in enabling corporation and international business professionals to fully realize the potential for stra...

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Bibliographic Details
Main Authors: Goncalves, Marcus (Author), Majlergaard, Finn (Author)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edition:First edition.
Series:Economics collection.
Subjects:
Cultural pluralism > Developing countries.
Globalization.
International business enterprises.
globalism.
BUSINESS & ECONOMICS > Industries > General.
Cultural pluralism
Economic history
Globalization
International business enterprises
Developing countries > Economic conditions.
Developing countries
Online Access:Click for online access
Table of Contents:
  • 1. Understanding emerging markets
  • 2. Economic and cultural transformations at emerging and frontier markets
  • 3. Coping with differences and promoting interactions
  • 4. Clash of civilizations or cultural synergies?
  • 5. Global individualism
  • 6. Western or Christian and Muslim or Arab heading towards inevitable conflicts: really?
  • 7. Benefiting from cultural synergies
  • 8. Commonalities in cultures: fruitful reconciliations
  • 9. Emerging markets do not want to be like the West
  • 10. The lesser importance of national cultural identities
  • About the authors
  • Advance quotes for Leveraging cultural diversity in emerging markets
  • References
  • Bibliography
  • Index.

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